News

April 23, 2012

PegasusTV Flies Toward Future as Media Titans Gather in Washington, D.C. for Tuesday’s U.S. Senate Committee Online Video Hearing

First off, about that phrase, online video . . . when the U.S. Senate Committee on Commerce, Science, and Transportation meets Tuesday morning (10:00 EDT) April 24, 2012, in Washington, D.C. for a hearing on “The Emergence of Online Video:Is it the Future?” they’ll not be talking about video games.

The hearing will explore how traditional TV viewing is migrating to the Internet and broadband-enabled video content. PegasusTV embraced the online video platform now capturing the Senate’s attention, when it launched the network two years ago.

“Everything about television is changing,” said Sen. Jay Rockefeller (D-W.Va.), in announcing the hearing, which will also review how “disruptive technologies” are changing the business and legal models for TV and video. For the uninitiated, disruptive technologies, as the name suggests, disrupt the status quo. They may displace existing technology, or introduce entirely novel concepts to society. Think digital cameras or cell phones.

Rockefeller lined up a quartet of media titans for the hearing’s panel of witnesses to discuss the expanding phenomenon, which include Barry Diller, who launched Fox Broadcasting Company and amassed a media empire; Susan Whiting, vice chairman of Nielsen; Paul Misener, vp of global public policy for Amazon.com; and Blair Westlake, corporate vp of Microsoft’s media and entertainment group. Diller is now the chairman and senior executive of media and advertising company IAC and an investor in Aereo (the start-up pay TV service delivering broadcast TV via the Internet).

Back from visting vendors and clients at the annual NAB show (National Association of Broadcasters), Sally Lasater, president of Pegasus Television Network, said, “there is little doubt in the industry today that television delivered via the Internet is becoming firmly entrenched as a verifiable means of program delivery.”

She continued, “The primary issue facing the giants of the industry today is what to do in the face of these changes. With the emergence of scores of brand name Internet-connected TVs as well as the growing trend towards watching via broadband-connected mobile devices, the consumer now has viable options other than satellite or cable and the hundreds of channels and thousands of programs that provide nothing of interest to millions of people. Internet TV is changing everything. Our network delivers the horse-focused programming people want to see anyplace they want to watch it – and it doesn’t cost them a penny! We can deliver network blocks to our new international distribution partners in Europe and Asia at a tiny fraction of the previous costs involved.”

The PegasusTV “virtual cable network” streams live 24 hours a day to all of the 200+ Nielsen television markets in the US, representing approximately 120 million homes, as well as major TV markets in Canada. Each customized, individual channel is accessible via Internet-ready televisions, computers, tablets and mobile devices at no cost to viewers.

In addition to the 24 hour a day streaming network, PegasusTV also provides the visitor with an archive of hundreds of on-demand video programs as well as a pay-per-view platform for events and new stand-alone programs and series.

For more information please email info@pegasustv.com or call 805-630-2242.